<aside> 👉 Please make a copy of this document and upload these templates to your CRM.

</aside>

<aside> 💡 Would you like additional help to prepare for your Product Hunt campaign?

Check out how we help startups rank at the top of Product Hunt through a simple and proven process of taking care of the prep work.

We are 100% performance-based – if we don’t get you results, we don’t get paid.

Visit www.socialgrowthlabs.co to check out our case studies and schedule a call.

</aside>

📋 General guidelines:

• Inform your network as soon as possible of your upcoming launch and ask your supporters to create Product Hunt accounts prior to your launch. Votes from newly created accounts (less than 1 week old) often do not count or can affect your ranking negatively.
• Prepare short texts for socials to help your network share, retweet and spread the news about your product on launch day. This helps spread the word faster.
• Adding a Coming Soon page ahead of your launch can help get in front of more PH users prior to your launch. It can be set up 30 days before your scheduled launch day.

📧 Email

2 weeks before email

1 week before email (include ‘Coming Soon’ page)

1 day before email

🚀 Launch day

MID-launch day (EMAIL and SOCIALS)

Next day ‘thank you’ email (according to placement)

📲 Social Media Post Examples

If you have an existing product/are only introducing a new feature: